I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. β¨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
More Author Quotes
- Donβt just create content to get credit for being clever β create content that will be helpful, insightful, or interesting for your target audience.
- The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information β¦ βΆ
- Within every brand is a product, but not every product is a brand.
- Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. β¨ David Ogilvy (1963). Confessions of an advertising man, Holi β¦ βΆ
- Leaders grasp nettles.
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