I never tell one client that I cannot attend his sales convention beca…

David Ogilvy
141 citations
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
When you have nothing to say, sing it.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an … ▶

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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