There is no need for advertisements to look like advertisements. If yo…

David Ogilvy
141 citations
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Great marketing only makes a bad product fail faster.
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. ✨ Ogilvy on Advertising. Book by David Ogilvy, p. 109, 1983.
I admire people with gentle manners who treat other people as human beings. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.69, Profile Books
The more informative your advertising, the more persuasive it will be. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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