What you learn is more important than what you earn.

David Ogilvy
141 citations
What you learn is more important than what you earn.
Truth
17

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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be … ▶
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.97, Profile Books

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