If you ever find a man who is better than you are

David Ogilvy
141 citations
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.97, Profile Books
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
Nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather th … ▶
The more informative your advertising, the more persuasive it will be. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Don't hire a dog, then bark yourself

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.97, Profile Books

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