If you ever find a man who is better than you are

David Ogilvy
141 citations
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.97, Profile Books
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.97, Profile Books

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