Big ideas are usually simple ideas.

David Ogilvy
141 citations
Big ideas are usually simple ideas.
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If you want ACTION, don’t write. Go and tell the guy what you want. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospectiv … ▶
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

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