There are very few men of genius in advertising agencies. But we need …

David Ogilvy
141 citations
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Reading
19

More Author Quotes

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job w … ▶
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
When you have nothing to say, sing it.
Don't hire a dog, then bark yourself
Never write more than two pages on any subject. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes