Make sure you have a vice president in charge of your revolution, to e…

David Ogilvy
141 citations
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
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People who think well, write well ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.53, Profile Books

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