Nobody has ever built a brand by imitating somebody else's advertising…

David Ogilvy
141 citations
Nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Thought
29

More Author Quotes

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get. ✨ … ▶
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are … ▶
If you want to be interesting, be interested.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ✨ David Ogilvy (1963). … ▶

Nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes