Nobody has ever built a brand by imitating somebody else's advertising…

David Ogilvy
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Nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find … ▶
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