The secret of long life is double careers. One to about age sixty, the…

David Ogilvy
141 citations
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't … ▶
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ✨ Ogilvy o … ▶
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.19, Profile Books
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday … ▶

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