It is flagrantly dishonest for an advertising agent to urge consumers …

David Ogilvy
141 citations
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in t … ▶
Don't count the people that you reach, reach the people who count
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
The consumer isn't a moron; she is your wife. ✨ Confessions of an Advertising Man (1963) ch. 5
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. ✨ David Ogilvy (1997). An Autobiography, p.118, John Wiley & Sons

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