Talent, I believe, is most likely to be found among nonconformists, di…

David Ogilvy
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Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be … ▶
What you say in advertising is more important than how you say it.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday … ▶
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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