Don't count the people that you reach, reach the people who count

David Ogilvy
141 citations
Don't count the people that you reach, reach the people who count
Humanity
32

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If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation. ✨ David Ogilvy (1963). Confessions of an advertising m … ▶
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purpose … ▶
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

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