Tell the truth, but make the truth fascinating.

David Ogilvy
141 citations
Tell the truth, but make the truth fascinating.
Truth
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If you want ACTION, don’t write. Go and tell the guy what you want. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information … ▶
If you always hire people who are bigger than you are, we shall become a company of giants ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.105, Profile Books
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs … ▶
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

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