If you tell lies about a product, you will be found out

David Ogilvy
141 citations
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Politics Time
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You aren’t advertising to a standing army; you are advertising to a moving parade. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
Nobody has ever built a brand by imitating somebody else's advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of fre … ▶
It follows that unless your headline sells your product, you have wasted 90 percent of your money.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

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