You aren’t advertising to a standing army; you are advertising to a mo…

David Ogilvy
141 citations
You aren’t advertising to a standing army; you are advertising to a moving parade. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Death
13

More Author Quotes

Tell the truth, but make the truth fascinating.
What you learn is more important than what you earn.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ✨ Ogilvy o … ▶
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and v … ▶
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. ✨ Confessions of an Adverti … ▶

You aren’t advertising to a standing army; you are advertising to a moving parade. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes