I have a theory that the best ads come from personal experience. Some …

David Ogilvy
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Life Truth
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
You cannot bore people into buying your product - you can only interest them in buying it. ✨ David Ogilvy (1997). An Autobiography, p.140, John Wiley & Sons
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ✨ Ogilvy o … ▶
What you say in advertising is more important than how you say it.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

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