I have a theory that the best ads come from personal experience. Some …

David Ogilvy
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
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Never stop testing, and your advertising will never stop improving. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

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