I never assign a product to a writer unless I know that he is personal…

David Ogilvy
141 citations
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
Time
27

More Author Quotes

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. ✨ David Ogilvy (1963). Confes … ▶
Our business is infested with idiots who try to impress by using pretentious jargon.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf … ▶
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of … ▶

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes