I know of a brewer who sells more of his beer to the people who never …

David Ogilvy
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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Humanity
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
The temptation to entertain instead of selling is contagious.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.19, Profile Books
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an … ▶
To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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