If it is something important, get a colleague to improve it. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books
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- I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. ✨ David Ogilvy (1963). Confes … ▶
- It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
- Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
- Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
- Our business is infested with idiots who try to impress by using pretentious jargon.
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