It has been found that the less an advertisement looks like an adverti…

David Ogilvy
141 citations
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
Reading
19

More Author Quotes

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
The advertisers who believe in the selling power of jingles have never had to sell anything. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. ✨ David Ogilvy (1997). An Autobiography, p.118, John Wiley & Sons

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes