The psychiatrists say that everybody should have a hobby. The hobby I …

David Ogilvy
141 citations
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Every ad is an investment in the long-term image of a brand.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ✨ David Ogilvy (1978). Bloo … ▶
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. ✨ David Ogilvy (1997). An Autobiography, p.118, John Wiley & Sons

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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