It follows that unless your headline sells your product, you have wast…

David Ogilvy
141 citations
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. ✨ Ogilvy on Advertising. Book by David Ogilvy, p. 109, 1983.
You can't save souls in an empty church. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.64, Profile Books
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interes … ▶
Advertising is only evil when it advertises evil things.

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