You can't save souls in an empty church. ✨ David Ogilvy (2012). The Un…

David Ogilvy
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You can't save souls in an empty church. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.64, Profile Books
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
On the average, five times as many people read the headlines as read the body copy.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday … ▶
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found infe … ▶
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an … ▶

You can't save souls in an empty church. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.64, Profile Books

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