Hire people who are better than you are, then leave them to get on wit…

David Ogilvy
141 citations
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Humanity
21

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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday H … ▶
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. ✨ David Ogilvy (1997). An Autobiography, p.118, John Wiley & Sons

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

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