Some manufacturers illustrate their advertisements with abstract paint…

David Ogilvy
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Tell the truth, but make the truth fascinating.
On the average, five times as many people read the headlines as read the body copy.
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on teamwork is bunkum - a conspiracy of the mediocre majority.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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