Some manufacturers illustrate their advertisements with abstract paint…

David Ogilvy
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in t … ▶
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
Unless your campaign has a big idea, it will pass like a ship in the night.
What you say in advertising is more important than how you say it.
Never write more than two pages on any subject. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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