Does advertising corrupt editors? Yes it does, but fewer editors than …

David Ogilvy
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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
If you always hire people who are bigger than you are, we shall become a company of giants ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.105, Profile Books
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
The advertisers who believe in the selling power of jingles have never had to sell anything. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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