Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work. β¨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
More Author Quotes
- Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
- If you always hire people who are bigger than you are, we shall become a company of giants β¨ David Ogilvy (2012). The Unpublished David Ogilvy, p.105, Profile Books
- Ninety-nine percent of advertising doesn't sell much of anything.
- The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs β¦ βΆ
- The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospectiv β¦ βΆ
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