If you always hire people who are bigger than you are, we shall become…

David Ogilvy
141 citations
If you always hire people who are bigger than you are, we shall become a company of giants ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.105, Profile Books
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I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
Play to win, but enjoy the fun. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interes … ▶
Advertising reflects the mores of society, but it does not influence them.
Creativity Is a fancy word for the work we have to do by Friday.

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