If it doesn't sell, it isn't creative.

David Ogilvy
141 citations
If it doesn't sell, it isn't creative.
Humor
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find … ▶
The temptation to entertain instead of selling is contagious.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather th … ▶
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ✨ David Ogilvy (1963). Confessions of an … ▶
To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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