I do not regard advertising as entertainment or an art form, but as a …

David Ogilvy
141 citations
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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If you want ACTION, don’t write. Go and tell the guy what you want. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.54, Profile Books
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Unless your campaign has a big idea, it will pass like a ship in the night.
Play to win, but enjoy the fun. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language … ▶

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

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