I do not regard advertising as entertainment or an art form, but as a …

David Ogilvy
141 citations
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday H … ▶
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospectiv … ▶
Write the way you talk. Naturally. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.53, Profile Books

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

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