Unless your campaign has a big idea, it will pass like a ship in the n…

David Ogilvy
141 citations
Unless your campaign has a big idea, it will pass like a ship in the night.
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If you can’t advertise yourself, what hope do you have of advertising anything else?
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday … ▶
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

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