Can advertising foist an inferior product on the consumer? Bitter expe…

David Ogilvy
141 citations
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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