Every ad is an investment in the long-term image of a brand.

David Ogilvy
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Every ad is an investment in the long-term image of a brand.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
A good advertisement is one which sells the product without drawing attention to itself. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the … ▶

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