Yvon ChouinardWho are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their … ▶372Humanity
Yvon ChouinardIs climbing, as a passion and as a sport, better off now than it was in the past? We can do harder climbs now in faster times - techniques are more refined and equipement more sop… ▶341LoveTime
Yvon ChouinardRemember: if you take bivouac equipment along, you will bivouac.374Humor
Yvon ChouinardMainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.341HumanityThought
Yvon ChouinardWe took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, … ▶375HumanityLifeTruth
Yvon ChouinardJust why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world… ▶331Time
Yvon ChouinardEverything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.366Sadness
Yvon ChouinardWhen I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical t… ▶333DeathHumanity
Yvon ChouinardI think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to … ▶345ThoughtTruth
Yvon ChouinardFear of the unknown is the greatest fear of all. ✨ 180° South. Documentary, Drama, Sport, www.imdb.com. 2010.334Thought
Yvon ChouinardThe rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are bette… ▶357Thought
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward.379Life
Yvon ChouinardDoing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don… ▶368DeathHumanityTime
Yvon ChouinardWe're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.379Truth
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us … ▶348HumanityLife
Yvon ChouinardI've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond th… ▶293LoveThought
Yvon ChouinardThe future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.304HopeTime
Yvon ChouinardThe word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts316Time
Yvon ChouinardPersonally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which co… ▶316Politics
Yvon ChouinardClimbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, … ▶284Time
Yvon ChouinardThe reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.262Truth
Yvon ChouinardWe choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive.318Life
Yvon ChouinardDuring the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are ov… ▶253Hope
Yvon ChouinardThe whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain.3210Truth
Yvon ChouinardNo young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs… ▶308Sadness
Yvon ChouinardTraveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as … ▶253Hope
Yvon ChouinardI believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work wi… ▶254Thought
Yvon ChouinardIf you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ ✨ Yvon Chou… ▶287Humanity
Yvon ChouinardReal adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. ✨ Yvon Chouinard (2016). Let My People Go Surfing: … ▶265HumanityLife
Yvon ChouinardI say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Na… ▶288Life
