Real adventure is defined best as a journey from which you may not com…

Yvon Chouinard
62 citations
Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. ✨ Yvon Chouinard (2016). Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual, p.174, Penguin
Humanity Life
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Personally, I would rather climb in the high mountains. I have always abhorred the tremendous heat, the dirt-filled cracks, the ant-covered foul-smelling trees and bushes which cover the cliffs, the … ▶
I took a dozen of our top managers to Argentina, to the windswept mountains of the real Patagonia, for a walkabout. In the course of roaming around those wild lands, we asked ourselves why we were in … ▶
The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Most of the damage we cause to the planet is the result of our own ignorance. ✨ Yvon Chouinard (2006). Let My People Go Surfing: The Education of a Reluctant Businessman, p.204, Penguin
Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the la … ▶

Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. ✨ Yvon Chouinard (2016). Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual, p.174, Penguin

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