Encourage innovation. Change is our lifeblood, stagnation our death kn…

David Ogilvy
141 citations
Encourage innovation. Change is our lifeblood, stagnation our death knell. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.94, Profile Books
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
I admire people with gentle manners who treat other people as human beings. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.69, Profile Books
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather th … ▶
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.19, Profile Books

Encourage innovation. Change is our lifeblood, stagnation our death knell. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.94, Profile Books

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