You make the best products you can, and you grow as fast as you deserv…

David Ogilvy
141 citations
You make the best products you can, and you grow as fast as you deserve to.
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You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials b … ▶
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Never stop testing, and your advertising will never stop improving. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
The advertisers who believe in the selling power of jingles have never had to sell anything. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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