You make the best products you can, and you grow as fast as you deserv…

David Ogilvy
141 citations
You make the best products you can, and you grow as fast as you deserve to.
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
Within every brand is a product, but not every product is a brand.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

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