When you have nothing to say, sing it.

David Ogilvy
141 citations
When you have nothing to say, sing it.
Life
8

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I admire people with gentle manners who treat other people as human beings. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.69, Profile Books
Play to win, but enjoy the fun. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from … ▶
Advertising is only evil when it advertises evil things.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ✨ David Ogilvy (1963). … ▶

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