Set exorbitant standards, and give your people hell when they don't li…

David Ogilvy
141 citations
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.70, Profile Books
Humanity Reading
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Our business is infested with idiots who try to impress by using pretentious jargon.
A good advertisement is one which sells the product without drawing attention to itself. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf … ▶
The more informative your advertising, the more persuasive it will be. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.70, Profile Books

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