The more informative your advertising, the more persuasive it will be.…

David Ogilvy
141 citations
The more informative your advertising, the more persuasive it will be. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House
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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information … ▶
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf … ▶
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. ✨ Confessions of an Adverti … ▶
Write the way you talk. Naturally. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.53, Profile Books

The more informative your advertising, the more persuasive it will be. ✨ David Ogilvy (1963). Confessions of an advertising man, Holiday House

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