Any damn fool can put on a deal, but it takes genius, faith and persev…

David Ogilvy
141 citations
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books
Hope Reading
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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ✨ David Ogilvy (2012). The Unpublished … ▶
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with … ▶
Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation. ✨ David Ogilvy (1963). Confessions of an advertising m … ▶
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconsci … ▶

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. ✨ David Ogilvy (2012). The Unpublished David Ogilvy, p.87, Profile Books

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