On the average, five times as many people read the headlines as read t…

David Ogilvy
141 citations
On the average, five times as many people read the headlines as read the body copy.
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I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find … ▶
If you can’t advertise yourself, what hope do you have of advertising anything else?
Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. ✨ David Ogilvy (1978). Blood, Brains and Beer
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found infe … ▶
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

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