Donald A. NormanProducts were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to… ▶371Politics
Donald A. NormanA challenge to the designers of the world: Make signs unnecessary.374Humor
Donald A. NormanAny time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions. ✨ Donald A. Norman (2010). Living with … ▶343LifeTime
Donald A. NormanUser-centered design means working with your users all throughout the project.354Politics
Donald A. NormanWhat makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model… ▶344Life
Donald A. NormanBehavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.311Humor
Donald A. NormanTo me, error analysis is the sweet spot for improvement.344Death
Donald A. NormanLearning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule ✨ Donald A. Norman (2007). Emotional Design: Wh… ▶356LoveReading
Donald A. NormanI've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box i… ▶334HumanityLove
Donald A. NormanIn my opinion, no single design is apt to be optimal for everyone.357Life
Donald A. NormanBeauty and brains, pleasure and usability - they should go hand in hand.324Thought
Donald A. NormanIn design it is important to shoe the effect of an action. ... Feedback is critical.303Reflection
Donald A. NormanTechnology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefi… ▶282Humanity
Donald A. NormanDesign is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.305Reading
Donald A. NormanForget the complaints against complexity; instead, complain about confusion. ✨ Donald A. Norman (2010). Living with Complexity, p.4, MIT Press294Life
Donald A. NormanAlso note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone283Love
Donald A. NormanMarket segmentation s a natural result of the vast differences among people327Humanity
Donald A. NormanGood design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The devi… ▶272Reading
Donald A. NormanAnd to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.328Life
Donald A. NormanAttractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.251Humor
Donald A. NormanHaving the best product means nothing if the people won't buy it.317Humanity
Donald A. NormanSimplification is as much in the mind as it is in the device. ✨ Donald A. Norman (2010). Living with Complexity, p.13, MIT Press318LifeThought
Donald A. NormanIsn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to… ▶318Thought
Donald A. NormanI believe that robots should only have faces if they truly need them231Love
Donald A. NormanIf people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. ✨ The Design of Everyday Things.… ▶253HumanityReadingThought
Donald A. NormanWhen you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not you… ▶275Reading
Donald A. NormanIf you're more susceptible to interruption, you do more out of the box thinking.243Thought
Donald A. NormanWill robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternative––to enable learning whi… ▶277HumanityLifeTime
Donald A. NormanIt is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format289Time
Donald A. NormanThe problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.278Philosophy
