Design is really an act of communication, which means having a deep un…

Donald A. Norman
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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To me, error analysis is the sweet spot for improvement.
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The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will … ▶
Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.
In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered. ✨ Donald A. Norman (2013). The Design of Eve … ▶

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