In my opinion, no single design is apt to be optimal for everyone.

Donald A. Norman
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In my opinion, no single design is apt to be optimal for everyone.
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Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide p … ▶
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. ✨ The Design of Everyday Things. Book by Donald Norman, Ch … ▶
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Beauty and brains, pleasure and usability - they should go hand in hand.

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