What makes something simple or complex? It's not the number of dials o…

Donald A. Norman
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates. ✨ Donald A. Norman (2010). Living with Complexity, p.40, MIT Press
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered. ✨ Donald A. Norman (2013). The Design of Eve … ▶
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in w … ▶
A challenge to the designers of the world: Make signs unnecessary.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates. ✨ Donald A. Norman (2010). Living with Complexity, p.40, MIT Press

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