Simplicity design axiom: The complexity of the information appliance i…

Donald A. Norman
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Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.
Humanity
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide p … ▶
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Forget the complaints against complexity; instead, complain about confusion. ✨ Donald A. Norman (2010). Living with Complexity, p.4, MIT Press
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

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