Howard SchultzI'm much more concerned about America than the Democratic Party.351Hope
Howard SchultzSocial and digital media is a bullet train, and that bullet train is not coming home.341Hope
Howard SchultzI think growth covers up mistakes. ✨ Starbucks legend delivers recovery by thinking smaller. Interview with David Teather, www.theguardian.com. January 21, 2010.352Thought
Howard SchultzWhatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more … ▶341LoveTime
Howard SchultzIn this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built… ▶363HumanityLovePolitics
Howard SchultzWe need to reinvent food at Starbucks. Less could be more. ✨ Starbucks fix. Interview with Andy Serwer, archive.fortune.com. January 18, 2008.331Truth
Howard SchultzOur history is based on extending the brand to categories within the guardrails of Starbucks.342Philosophy
Howard SchultzThere are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward… ▶353HumanityLifeTime
Howard SchultzBut when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens… ▶331LoveTimeTruth
Howard SchultzDon't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.321Politics
Howard SchultzStarbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kan… ▶354Time
Howard SchultzIn the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performe… ▶343HumanityTimeTruth
Howard SchultzWe think of Starbucks not as a coffee company but a media company.354Thought
Howard SchultzHiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture. ✨ Grounds For Success. Interview with Scott S. Smith, w… ▶322Humanity
Howard SchultzOn balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared… ▶366HumanityTime
Howard SchultzI think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regio… ▶344Thought
Howard SchultzGreat companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteri… ▶355Reflection
Howard SchultzSometimes the difference between winning and losing is will. The will to make it happen.378Time
Howard SchultzStarbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. ✨ Howard Schultz, Joanne Gordon (2012). Onward: How Starbucks Fought for … ▶323Life
Howard SchultzStarbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.378Love
Howard SchultzWe can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I t… ▶346Thought
Howard SchultzMy biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and… ▶368HumanityPhilosophyThought
Howard SchultzThe Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.324Politics
Howard SchultzIn life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself. ✨ Starbucks legend de… ▶314HumanityLifeThought
Howard SchultzI probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I… ▶336Reading
Howard SchultzI could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. ✨ Starbuck… ▶369Thought
Howard SchultzAlways challenge the old ways.314Humanity
Howard SchultzBelieve in your dreams and dream big. And then after youve done that, dream bigger.336Hope
Howard SchultzPeople want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem an… ▶314Humanity
Howard SchultzEarly on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell … ▶3710Humanity
