In this ever-changing society, the most powerful and enduring brands a…

Howard Schultz
165 citations
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. ✨ Howard Schultz, Dori Jones Yang (1997). Pour your heart into it: how Starbucks built a company one cup at a time
Humanity Love Politics
33

More Author Quotes

It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experi … ▶
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. ✨ Howard Schultz, Joanne Gordon (2012). Onward: How Starbucks Fought for Its Life without Losing It … ▶
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that woul … ▶
Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramen … ▶
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. ✨ Howard Sch … ▶

More Author Quotes

Most Cited Authors

The Best Quotes

Most Liked Authors

Curated Author Quotes