Our history is based on extending the brand to categories within the g…

Howard Schultz
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Our history is based on extending the brand to categories within the guardrails of Starbucks.
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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength o … ▶
There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because … ▶
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We think of Starbucks not as a coffee company but a media company.
I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

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